History of Durex

Durex has made a lot of history over the past 80 years. Learn about the company from 1915 through to the present day here.

1915

Founded

The London Rubber Company was founded by LA Jackson, selling imported condoms and barber shop supplies.

1929

The London Rubber Company (LRC) registers Durex brand.

1950

Durex release its first lubricated condom

1953

Durex is the first brand to develop and use electronic testing

1960

The world's first anatomically shaped condom is released by Durex

1970

Durex is the world's first condom brand to advertise in many countries

1990

Durex is the first condom brand to adopt a Global "seal of quality" as standard

1993

Salt-N-Pepa releases a new version of their 1991 hit “Let’s Talk About Sex” to focus on AIDS awareness

1995

Durex introduces a range of colored and flavoured condoms

1996

Durex is the first condom brand to launch a website. Now there are 42 different sites for the countries Durex is in market.

1997

Durex introduces non-latex condoms: The Avanti Range, which uses a new non-allergenic material - synthetic polyurethane-developed by Durex, that is softer and more elastic than natural rubber latex in.

Durex is the first condom company to conduct and publish a global survey.

2001

Durex introduces Pleasuremax: The ultimate pleasure condom for both partners, making Durex the first condom brand  to market a condom that combines ribbed and dotted textures , to maximize simulation for both partners

2002

Durex supports groundbreaking social program to promote gender equity in Brazil 'Program H'
This is followed by further projects in India.

2003

Durex launches an exciting range of Play® lubricants

2005

Durex Network launches the Face of Global Sex reports that explore the aspects of human sexual behavior and are produced primarily to inform academics and policy

2008

To promote safe sex for young people, Durex called for young people between the ages of 16-24 to design a unique sexual health poster - a poster designed by them, for them

2009

Durex turns 80!

2010

Durex supported the Condomize! initiative of The United Nations Populations Fund, at the International AIDS Conference in Vienna by donating 220,000 condoms.