History of Durex
Durex has made a lot of history over the past 80 years. Learn about the company from 1915 through to the present day here.
1915
Founded The London Rubber Company was founded by LA Jackson, selling imported condoms and barber shop supplies.
1929
The London Rubber Company (LRC) registers Durex brand.
1950
Durex release its first lubricated condom
1953
Durex is the first brand to develop and use electronic testing
1960
The world's first anatomically shaped condom is released by Durex
1970
Durex is the world's first condom brand to advertise in many countries
1990
Durex is the first condom brand to adopt a Global "seal of quality" as standard
1993
Salt-N-Pepa releases a new version of their 1991 hit “Let’s Talk About Sex” to focus on AIDS awareness
1995
Durex introduces a range of colored and flavoured condoms
1996
Durex is the first condom brand to launch a website. Now there are 42 different sites for the countries Durex is in market.
1997
Durex introduces non-latex condoms: The Avanti Range, which uses a new non-allergenic material - synthetic polyurethane-developed by Durex, that is softer and more elastic than natural rubber latex in.
Durex is the first condom company to conduct and publish a global survey.
2001
Durex introduces Pleasuremax: The ultimate pleasure condom for both partners, making Durex the first condom brand to market a condom that combines ribbed and dotted textures , to maximize simulation for both partners
2002
Durex supports groundbreaking social program to promote gender equity in Brazil 'Program H' This is followed by further projects in India.
2003
Durex launches an exciting range of Play® lubricants
2005
Durex Network launches the Face of Global Sex reports that explore the aspects of human sexual behavior and are produced primarily to inform academics and policy
2008
To promote safe sex for young people, Durex called for young people between the ages of 16-24 to design a unique sexual health poster - a poster designed by them, for them
2009
Durex turns 80!
2010
Durex supported the Condomize! initiative of The United Nations Populations Fund, at the International AIDS Conference in Vienna by donating 220,000 condoms.